Wear-Dated® Introduces New Display to Abbey, Floors To Go and The Floor Club

Features 20 Royalty carpet styles

KENNESAW, Ga.—May 8, 2008—This spring, Wear-Dated® introduces to Abbey Carpet & Floor, Floors To Go and The Floor Club a new carpet display featuring Royalty Carpet Mill products. The display, a 20-pin rack of Wear-Dated carpet fiber products, will be called “Lifetime by Wear-Dated” in Abbey Carpet & Floor and The Floor Club showrooms and “Enduring by Wear-Dated” in Floors To Go showrooms. Featured just weeks ago at the Abbey Carpet & Floor convention in Anaheim, Calif., during which the organization celebrated its 50^th anniversary, the new display garnered rave reviews.

“We’ve gotten wonderful feedback on this new display,” says David Goldschmidt, director, Wear-Dated retail sales. “It tells a great story about Wear-Dated and the value that the brand offers consumers. It also showcases Wear-Dated products at a variety of price points and constructions. Regardless of what a consumer needs, she’ll be able to find something that fits her lifestyle.”

The new Royalty display contains an extensive range of products in heavy, medium and light constructions. For example, in the “Lifetime by Wear-Dated” Abbey display, textured carpets include Socialite and Socialite Berber, Grand Heights and Family Tree. Patterns include Cotillion and Four Corners, and Cut/Loops include Royal Promenade and Regalia. In the “Enduring by Wear-Dated” display for Floors To Go, textured carpets include Navonne and Navonne Berber, Penrose and Hiwassee. Patterns include Dialogue and Sojourn, and Cut/Loops include Naturally Chic and Terrace Way.

The display presents an exceptional value for retailers. Just $199 delivered, the cost of the rack is fully rebatable. The first four 50 yard orders for carpet from the display will generate a $50 credit on the retailer’s invoice.

For more information about the new Royalty display, contact your Wear-Dated representative or your Royalty representative.

Note to Editor:

• Wear-Dated is a registered trademark of Solutia Inc.

Corporate Profile

Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including: Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid, and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Mo., USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.

Royalty Carpet Mills, Inc.

For more information about Royalty Carpet, visit http://www.royalty1.net/home/ .

Solutia Inc.

Kennesaw, Ga.

T/W

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Changing the color of your walls is the least expensive, yet most powerful way to change the look of a room. However, the process can be daunting! If you have ever transformed a white room by painting it a rich color, the end result is worth the often lengthy emotional process.

Here’s how it’s likely to go:

You are flipping through your favorite magazine or you attend a home sales party and see a beautiful room that remotely resembles something in your home. AND YOU WANT IT.

You decide to paint. So, off to the paint store you go……..Being the prepared consumer that you are, you go straight over to the 1000 sample chip chart and hold up your magazine to match the color. Funny though, nothing quite looks the same. Hint: The problem is, the glossy paper from the magazine is showing a photograph of a color which is ink on paper, much the same as the traditional paint chip you are looking at in the store on the massive display rack. If you are the person that comes in knowing for sure that you can remember in your mind exactly what color you saw and exactly what color you want, you find out quickly after looking at the big bad display rack that you have completely lost the mental image.

Never fear, you can do this! So, you grab a couple of samples and start narrowing them down. At this point, some people are so sure and so excited that they order a gallon and wait patiently, (tapping their foot the whole time) while the paint is being custom made. Others are still not sure, so they order a quart in case the color doesn’t work. (more…)

Question: (comment from earlier Bamboo post)

“This is about the third time I have been told bamboo flooring is NOT the best for flooring, and we were considering it for our downstairs. What is the BEST flooring for heavy traffic areas? My husband doesn’t wipe his feet, my mother drags her feet, and our carpeting of one year looks bad. I don’t want to put more tile downstairs…”

Answer:

I understand your dilemma! In my experience (10 years of floor covering sales) bamboo has been a great product IF a quality product was purchased. Also, the carbonized bamboo is softer than the non-carbonized. However, I understand your hesitation after hearing stories of it not being the best choice! The good news is, you have several great choices since it’s easier to get new floors than a new mom and husband! J

Cork :

• There are many many patterns other than the bulletin board look

• Very resilient

• Hides dirt very well (the more movement in a pattern, the more it will hide dirt, unless of course you choose a white floor)

• Very quiet

• Easy to clean

Laminate:

• Scratch resistant (not scratch proof) if mom drags her feet with dirt and grit on them

• Great for high traffic areas

• New technology (if you haven’t looked at it in a while) that looks just like hardwood and is not hollow sounding like it used to be

• Easy to clean when husband doesn’t wipe his feet

Hardwood:

• Choosing a wood with lots of grain will help hide dirt and minor scratches

• Prefinished hardwood will have an extremely durable coating

• Bamboo’s hardness is about the same as black walnut. There is a hardwood scale that measures hardness and a few woods that are harder than both bamboo and black walnut are: white oak, hard maple, hickory, Jarrah and Merbau. (this site is helpful - http://www.hardwoodinstaller.com/hardwoodinstaller/bamboo_hardness.htm )

• Hardwood, like bamboo will scratch and dent, but the harder the wood, the better your chances are of minimizing this.

This seems to be a popular topic - if you have experiences, please share them with us!

 Glass Tile - one of the hottest trends in tile for artistic and creative expression. It’s design capabilities are endless and can bring unique personalization to your tile project. If you are not familiar with the types, sizes and applications, read on.

Glass Tile can be sold by the piece, sheet or square foot. Be careful when pricing to know if the price is by the piece or by the square foot. Finishes are typically either gloss or matte and are sometimes etched. Because there are so many handmade products, there are endless options of sizes, shapes and designs. (more…)

Question:

Does Brazilian Cherry get darker with age? If I have a dark cherry floor and need to refinish a large area, should I stain the newly refinished area the original color and let it darken over time to blend with the existing floor

Response:

Brazilian Cherry definitely gets darker with age. In my experience, it is not good to try to “match” the portion of the floor that has already aged because it will age, too. (and it rarely works out where it is a good match – it usually looks like you tried to match it and you missed by a shade) Eventually, the new stained floor will be darker than the original and the original can never “catch up” because it doesn’t have stain on it. It does take time, but if there is no stain on the original floor, it is best to wait for the natural aging process to take place. The only consideration I would make for staining to match is if the new area gets NO sunlight and you have an extremely experienced refinisher.

Have you had a similar experience? Tell us your story!

FAQ’s about Brazilian Cherry

• Brazilian Cherry is the most popular hardwood flooring import from Brazil
• Known in South America as Jatoba
• It’s known for it’s hardness and durability
• Opened grained like oak flooring
• Harder than oak flooring
• It’s a great choice for homes and commercial applications
• Sold in solid form as well as engineered
• Sold in multiple widths including 3″ and 5″
• Ranges in color are expected and are considered part of the beauty of the product
• Features dark brown and black stripes with an orange or redish body
• Brazilian cherry floors that are FSC (Forest Stewardship Council) certified are available